Job Description
About Your Next Opportunity
The position of Sr. Manager, Global PR is an opportunity to play a critical role in the Communications team, from executing media engagement strategy to product launches and reviews. As the Sr. Manager, you’ll work with a Global Communications and Social Media team to tell the incredible story of how HTC VIVE is making the impossible, possible. You will bring to the HTC Communications and PR team; relevant category experience, a demonstrable track record at reputation-defining communications, a passion and perspective on social media communications and activations, and strong media relationships with top-tier outlets/reporters. With high visibility in a global company, you will have the opportunity to guide, influence, and educate the team and organization about the impact and importance of social media, communications, and PR. Ultimately, defining a global communications strategy and enabling success for regional teams and elevating the conversation around the company’s forward-looking investments, will be in your hands.
Your Impact
Strategy and Planning
Execute the communications plan for the business and various media/analyst targets (gaming, tech, enterprise, consumer)
Develop and manage the PR plan that regions contribute to and align with
Coordinate and execute storytelling opportunities for VIVE’s enterprise partners across the globe.
Work to elevate the company’s profile by securing critical media engagement opportunities for HTC spokespeople.
Ensure integration across other disciplines; e.g. social, digital marketing, partner marketing
Define a global media strategy and a sustainable coverage plan
Develop pitch concepts and assets to ensure consistency across regional PR teams
Contribute to media coverage through existing relationships and outreach efforts with elite media targets
Work with partners to ensure message inclusion and prominent positioning within HTC-related activities and communications
Drive the VR industry forward with compelling storytelling, thought leadership and teamwork.
Conduct effective issues preparedness/management (crisis comms) to protect corporate brand and company reputation.
Drive organic social media programs including, managing day-to-day publishing, monitoring, and moderation, and strategies to increase followers and engagement across all social channels.
Track and monitor PR and social media performance, trends, and report actionable insights and KPI’s on a regularly basis.
Assist in planning and maintaining the monthly social editorial calendar to drive brand awareness and consideration, developing and implementing strategies that invite and increase community participation.
Develop creative requests and briefs for social-driven campaigns and activations as defined by Sr. Manager, Global Social Media.
Events
Develop the communications strategy for key events, such as product launches, industry events and trade shows
Develop the media and executive materials such as releases and talking points
Responsible for ensuring global outreach coordination and coverage results
Responsible for launch event ideation, planning and execution
Responsible for integrating HTC into key industry and partner events communications Measurement
Define program and initiative
KPIs
Track and evaluate coverage and program impact towards KPIs
Communicate activities, results, and impact back into the organization
Your Expertise
Deep understanding of the media and social media landscape, outlets and demonstrable relationships in gaming, tech, business, and consumer
Proven experience in brand strategy preferred
Exceptional organizational and writing skills
Excellent interpersonal, communication and presentation skills
Ability to work independently and autonomously with strong work ethic
Relentless drive for results
Qualifications
BA/BS degree in journalism, Public Relations, Marketing, English, or related discipline required
Minimum 8-10 years of corporate communications and storytelling experience in an international organization, preferably in gaming and/or consumer electronics. Startup experience is a plus.
Familiarity with Virtual Reality and/or Mixed Reality and/or other relevant technologies
Strong cross-team collaboration; ability to influence cross-organizationally and at the executive level
A sense of urgency, unrelenting attention to detail, and a strong need for excellence
Puts the customer at the center (internal and external)
Strong listener and solution finder with a sense of pride to go above and beyond
Strong organizational and project management skills
Creative, positive, and high-energy individual with hands-on mentality and excitement for new technologies and emerging trends
A proven history of building a network of media contacts
Ability to influence media with thought leadership
Ability to build and drive strategy and execution
Travel
Able to travel 10%-15% as needed
HTC is an equal opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees’ and applicants’ time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.
HTC requires employees and employment candidates who will be at any of our offices to be fully vaccinated against COVID-19 unless a medical or religious exemption is approved.
If you need assistance to accommodate a disability or vaccine exemption, you may request it at any time. Please contact HTC at (425) 679-5318.
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